Normcore
I found a new word today. My hard copy dictionary was useless, so to Google I went. Apparently, this has been a thing since 2014. Where have I been? How have I missed this trend? An entire fashion cycle has come (and some would say gone) before I had a chance to reject it myself. I'm not the only one, it seems. According to dazeddigital.com, Normcore dominated the search engine requests this year. Presumably everybody was Googling it because they had no idea what it was. Right away, I started to feel better. According to The Guardian , the phrase grew out of five young marketing execs with arts backgrounds sitting in an apartment, wondering why Power Points were so boring. They formed K-Hole , and began to publish papers. With names like Prolasticity A Report on Patience and Fragmoretation A Report on Visibility , it's obvious that they've taken their cue from the Burrow's inventiveness with the language. ...