I spent Saturday sending emails to strangers. Every time I hit SEND I smiled. Big Cuter, comfortably ensconced on Douglas-the-Couch, wondered what was making me so happy.
I'm hitting him where it hurts the most, and it feels great.
What was it?
#GrabYourWallet was created last month in response to Trump's bragging about sexual assault. They created
a spreadsheet of companies carrying Trump branded products and encouraged consumers to contact the retailers with this message:
I'm a customer/fan of your brand. Unfortunately, I'll no longer be able to shop there because you do business with the Trump family. If you were no longer to do so I would consider returning as a customer. Since Ivanka has campaigned so passionately for her father, I feel that her brand, too, has become politicized.
This was something I could do, right then. I wouldn't have to wait on hold, or be told that voice mailboxes were full (see tomorrow's post). I could type and cut and paste and make a statement. The boys were watching football; I had company as I made my voice heard.
I told Bed Bath and Beyond that I would miss them and their coupons and their friendly employees. I told Zappos that I'd look elsewhere for Little Cuter's winter boots. I complimented Nordstroms for
delaying Christmas decorations until after Thanksgiving but said that carrying Ivanka's jewelry was a deal-breaker for me. I told Neiman-Marcus that their catalog went unopened into the recycling because I could not, in good conscience, shop with them this year.
Zappos! got back to me right away:
Thank you so much for taking time out of your day to provide us with feedback! I respect your position on the Ivanka Trump brand, and I will certainly pass this feedback on to the appropriate teams for review. We take all feedback with open arms to help us improve our customer experience and learn and grow as a company.
HSN, which I glimpse only as I flip through, looking for
Property Brothers, is sorry to lose me as a customer:
HSN is proud to be accepting of people with differing views and opinions. This is true of our customer base, and certainly the brands and personalities we bring to our wonderful customers.
I assure you that I have made the proper department aware of your concern and suggestion. Our marketing and management team always take our customers concerns very serious, and it will be reviewed.
We will definitely hate to see you go. You have been such a wonderful customer for so long.* I would greatly appreciate if you gave us another opportunity to provide you with quality merchandise that will exceed your expectations.
*Given that I've never been an HSN customer, I am skeptical of the veracity of the rest of their statement. Still, my voice was counted.
Jet.com made me sad even as it engaged me. I've
written about them . They are bright, kind, energetic young people but their ability to disconnect capitalism from politics was somewhat disheartening:
Thank you for reaching out to the Jet Heads in regards to your feedback.
We recognize that people really want their voices to be heard right now, and we appreciate you sharing your views with us. We don’t feel that offering a company’s product means taking a political position**, but of course we’ll respect the choice you make as to whether or not to continue shopping with us. We appreciate your business as well as your feedback!
**Of course it does, Jet.com. You provide a platform for others to use. You are the gatekeeper of that platform. If something offends you, you have the right to refuse them. If something offends you and you do nothing, you are acquiescent.... as am I if I continue to do business with you.
There were 50 some companies on the boycott list. There were also companies which could be complimented, companies like Home Depot which has
Discontinued below every single Trump branded lamp on their website. Their CEO may have supported Trump, but the company isn't doing business with him any more.

I only heard about it this weekend.
Even if DJT hadn't won the Presidency, I'd have abandoned those retailers for allowing a reprehensible human to enrich himself while using their platform.
I stopped buying Calvin Klein products when he popularized the
heroin chic look. I told Hanes that gentlemen might prefer them but I found their advertising offensive.
Once again, I can let my money speak for me.
Of course, Big Cuter wanted a new shower curtain ... and Bed Bath and Beyond is on the list.
Sigh. I hate it when my principles crash up against my life.
And that must have been what the list's creators were thinking when they included Amazon.com on the spreadsheet. Working parents have supplies delivered, grandparents have gifts delivered, everyone has something delivered so I was pretty sad about saying goodbye to Amazon until I searched and found
Jeff Bezos's desire to send Trump into space. H
e said that the President-elect's plans will
erode democracy around the edges. I was feeling encouraged. I searched the site and found 7,252 results for
prayer rugs. I decided to write and express my feelings, but I can't separate myself from the Borg; I'm an Amazon Smile customer for life.
I'm doing what I can. That's all that can be asked.