Another Sign of the Apocaplyse

What have we come to when this is on the shelf at Costco:

How can there be anything but organic water?

Or, perhaps, I am mis-parsing and the organic relates to the coconuts?

Still, how can water be anything but a beverage?

Or is it because it has coconut it qualifies as a beverage, where without the coconut it would be.... drinkable?

It's things like these that keep me questioning on a Saturday morning, waiting to pay for my lime flavored sparkling natural mineral water.... 

which, apparently, assumes I know enough about water to recognize it as a beverage.